It looks like Olympic athletes aren’t the only ones setting new records in London. The Telegraph reported today that Amazon now sells more ebooks than print books on their UK site.
Amazon revealed in its latest UK sales figures that they are selling 14 percent more ebooks than physical hardbacks and paperbacks combined. Ebooks have been outselling print books on their US site for over a year, but this is the first time it has happened for Amazon’s UK site.
Amazon attributes the sales achievement to the “success of Kindle”. The Kindle has only been available in the UK since 2010 so it’s truly impressive to see the Kindle format become so popular so quickly.
This is another clear example of how popular ebooks are becoming as a format and how they are replacing print books. The only question is which ereader will emerge as the winner and will end up with a gold medal.